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Eating Healthier Is Hard.Unless You’re A Dog.

Dogs love what’s good for them: fresh food. We make ours with fresh meat and veggies, personally portion it for your dog’s nutritional needs, and deliver it right to your door – so it’s better for them and easier for you.

“An online pet food company that makes feeding real food to dogs really easy.”

“Researchers concluded that fresh diets do demonstrate a number of pet health benefits.”

“It is never deep frozen, and it never sits on a shelf. All you do is open the pack and pour.”

Meet A Fresh Approach To Pet Food

Food made for the love (and health) of dogs doesn’t look like a burnt brown ball. It looks like food! Ours is formulated by board-certified veterinary nutritionists to be complete and balanced, and made with human-grade ingredients that are gently steamed to help retain their maximum nutritional value. Choose from a variety of fresh, personally portioned recipes including chicken, beef, turkey and more!


Green Vegetables

Whole muscle and organ meat make up the majority of all of our recipes. Because our food is fresh, it can provide essential nutrients and hydration, while being high in protein, calorically dense, and more digestible than the highly processed “meal” powders and starchy fillers often used in kibble and canned food.

Including fresh vegetables in a dog’s diet can provide health-boosting antioxidants. We use only whole, healthy vegetables — not past-their-prime scraps rendered into unidentifiable pellets.

Supplemental Nutrients


To ensure our fresh recipes are nutritionally complete and balanced, we add high-quality supplemental nutrients, like fish oil. It’s Human-Grade, filled with Omega-3s, and really tasty!

Using fresh, whole vegetables also provides fiber, a key component of a dog’s diet — it helps maintain digestive health and a healthy gut, helps to regulate blood sugar levels, and leaves your dog feeling full for longer.

Their "Food"

Our Food


Despite its name, pet “food” is actually regulated as animal feed. This small but significant difference means conventional kibble can be made with diseased or discarded ingredients and processed at high temperatures in facilities with low safety standards. Even when it’s portrayed as a health food - with bags featuring juicy steaks and words like “premium” and “natural”- what’s inside the bag is often just a highly-processed mystery pellet.

After our founders learned how traditional pet food was actually made, they made a fresh, truly healthy dog food that was really convenient for owners to feed. Our fresh food is designed by board-certified vet nutritionists to be complete and balanced, pre-portioned specifically for your dog, and shipped to your door.

How Your Plan Works

Try It Out

Fall In Love

Build Your Plan

Simply tell us a little bit about your dog, and we’ll create a personally portioned plan to meet their unique nutritional and caloric needs.

To start, you’ll get 50% off a trial box with two weeks of fresh food – perfect for your pup to get a taste.

If you and your dog love it - we think you will! - you’re all set. You’ll start receiving full boxes of food automatically whenever you’re running low.

Here's Why it's Life Changing

Never Run Out

We deliver our food to your door on your schedule, so you can skip the pet store runs. One less thing to think about.

Health Goals

Whether your dog’s a puppy or a senior, overweight or underweight, our personally portioned plans can help them be a healthier, happier version of themself.

Real Food Made Real Simple

Your trial box comes with easy to follow transition instructions and a personalized feeding guide – no more “how much do I scoop?” guessing games.

We're Here if You Need Us

We’re a team of real, passionate dog people, ready to answer all your canine questions and adjust your dog’s fresh food plan for every life phase. We’re friendly, so reach out any time!

How Your Plan Works

Get Your Trial Box

Choose Your Recipes

Start Feeding Fresh

Your trial contains 14 days of food — enough for you and your pup to get a taste before your first full order ships.

Pick which of our recipes you want your pup to try first, then wait by the door until your trial box arrives.

After you've had a chance to try it out, you'll start receiving perfectly timed deliveries of fresh, healthy food. 

Plan Features

Build Your Dog's Profile

Free & Flexible Deliveries

Personalized Plans

Eco-Friendly Packaging

Make Changes Anytime

What's in your trial box?

Our trial box is designed to make it simple for you and your dog to get started with feeding fresh, healthy food!

Real Food. Made Fresh. Delivered.

Two Weeks of Food for Your Dog

Transition Instructions

Personalized Feeding Guide

Heard Around the Park

When we started getting Odie's food from The Farmer’s Dog, he weighed 33 pounds! We had exhausted our options for him. Fast forward and he's lost 18 pounds and kept it off!! He has so much energy—he's a spunky 10.5 year old guy. Odie loves the food and we love that it's vet-approved and how easy his meals are to customize or change if needed."

Kim, mom to dachshund, Odie.

Obi had terrible allergies. We tried different foods, medicated baths every three days, vet visits, and more. After switching to The Farmer’s Dog he doesn’t have one single hot spot, and he doesn’t lick his paws chronically anymore. He also has a whole bunch of energy.”

Porter's mom

Sylvia, mom to 13-year-old Pekingese, Obi.